Justin Bieber is seemingly working on a new fashion venture.
The musician, 31, has been teasing the forthcoming project on Instagram, sharing photos of various pieces like sweatshirts, beanies and phone cases. Justin has tagged @SKYLRK in many of the posts, which appears to be the name of the brand. He’s also added the brand’s Instagram account to his bio on the platform, though it has made no posts of its own yet.
On Thursday, April 3, the singer shared a carousel featuring a snap of what looks like a pink hoodie in a plastic bag with the SKYLRK logo on it. He also included product images of colorful sunglasses and a blue phone case.
Some social media users called out the item’s similarity to a phone case sold by Rhode, the beauty brand created by Justin’s wife Hailey Bieber. Called “The Lip Case,” Rhode’s case features a slot on the back perfectly sized to hold a tube of Rhode lip balm.
That same day, Justin also shared a preview of some shoes from the new brand. The platform slide sandals come in a variety of bold colors and feature a debossed design on the base of the shoe.
The “Sorry” singer’s first foray into fashion was his clothing line Drew House. The brand, which is a nod to his middle name, launched in January 2019 with an array of T-shirts, sweatshirts and shorts, along with a collection of beige corduroy pieces, emblazoned with the Drew logo and a smiley face.
In June 2019, Bieber collaborated with Drew Barrymore for a collection of T-shirts featuring iconic photos of the actress, 50. The lineup included a graphic tee featuring an image of Barrymore as a young child when she starred in the 1982 film, E.T. the Extra-Terrestrial. Another design featured a glamorous headshot of Barrymore.
The duo teamed up again in May 2024. On an episode of Barrymore’s talk show The Drew Barrymore Show, the host revealed the new capsule collection, which included brown hoodies and corduroy patchwork pants, both featuring a nostalgic black-and-white photo of the Scream alum.
“Today is a very special day for me because we’ve been working on it for a very long time and it’s actually here and it’s ready to come out,” Barrymore shared during the episode. “Drew’s news is reporting here, very first time exclusively, that Justin Bieber and I have dropped a new Drew House collection together. It’s a Drew X Drew Collab.”
It’s unclear if Justin has shut the door on Drew House altogether as he’s no longer promoting it and is gearing up for his new clothing line.
There is no launch date for SKYLRK yet, but interested fans can sign up to be notified on its website.