“I’ve always told myself I’m a lesbian, and I think being here I’ve realized: ‘Oh, I’m not a lesbian, I’m queer,’ and I think that’s really cool.’”— JoJo Siwa on Celebrity Big Brother UK

In a heartfelt and revealing moment on Celebrity Big Brother UK, JoJo Siwa shared a personal realization that’s sparking conversations across the internet.

“I’ve always told myself I’m a lesbian,” the singer and TV personality confessed during a candid conversation in the Big Brother house. “And I think being here I’ve realized: ‘Oh, I’m not a lesbian, I’m queer.’ And I think that’s really cool.”

Siwa’s moment of self-discovery quickly went viral, with fans flooding social media to praise her honesty and vulnerability. Many applauded her for showing that identity is a journey — not a destination — and that it’s okay to evolve and grow, even under the watchful eye of millions.

“I’ve never felt more seen,” one fan posted. “JoJo is helping normalize the fluidity of queerness, and that means everything.”

While Siwa has long been an advocate for LGBTQ+ representation, her latest confession adds another layer to her public journey — and reaffirms her status as a Gen Z icon who isn’t afraid to speak her truth.

The internet might have come for the drama, but they stayed for the growth. And JoJo? She’s just getting started.